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Our Branding Process

Our branding process is designed to grow market share.

The process is broken down into 6 phases.

PHASE 1

DISCOVERY

  • Clarify your vision, strategies, goals and values
  • Research stakeholders' needs and perceptions
  • Interview key management
  • Conduct an internal and competitive audit
  • Evaluate existing brands and brand architecture
PHASE 2

BRAND STRATEGY

  • Clarify brand strategy
  • Develop a positioning platform
  • Create a naming strategy (If there is a need)
PHASE 3

BRAND IDENTITY

  • Design Brand identity
  • Finalize brand architecture
  • Examine applicability
  • Design Identity Program
  • Present Visual Strategy
PHASE 4

PLANNING

  • Careful planning of impementation approach
  • Proejct timeline and scheduling
  • Resource management
  • Gather all materials needed production
PHASE 5

IMPLEMENTATION

  • Project build-up and deployment
  • Actual implementation to target deployment
  • Ensuring deliverability
  • Reaching target audience
PHASE 6

MANAGEMENT

  • Build synergy around the new brand
  • Develop launch strategy and plan
  • Launch internally first
  • Develop standards and guidelines
  • Nurture brand champions

Want to elevate your brand?

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