Reltel Wireless Re-brand executed by Platform.
Reltel Wireless formally unveiled their new brand identity as ZOOMmobile at a press conference in Lagos on Tuesday July, 29 2008. The new brand identity represents a significant landmark in the company’s history and further indicates the company’s evolution to a total telecommunications solutions company.
The change of the name and identity to ZOOMmobile is to emphasise its role as one of the leading telecommunications company in Nigeria. The new look, which was unveiled recently is designed to attract a wider audience of people. The new colours of the logo are Black White and Orange. Black represents, stability, depth, coverage, while white represents clarity, transparency, and orange, warmth and change.
It also includes a new tagline: “ZOOM Mobile. Full Speed Ahead” This tagline is ZOOM Mobile’s unique brand promise and is designed to communicate the commitment to their consumers as they Join them on the journey that takes them full speed into the future.
The new brand identity signals the new direction the company is headed today and symbolizes their commitment to continue offering high quality mobile and internet services to the Nigerian public. The New brand will be easily differentiated in the mobile marketplace and lead to increased customer loyalty.