PROCESS
We believe that finding the right balance of process and action is essential to the success of any project. Too much process, and your project gets mired in bureaucracy without action. Too little, and the end result is doomed by shifting objectives, expensive late-stage alterations, and frequent delays.
| The Four-Phase Process |
- Clarify your vision, strategies, goals and values
- Interview key management
- Conduct an internal and competitive audit
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- Clarify brand strategy
- Develop a positioning platform
- Create a naming strategy ( If there is a need )
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- Design Brand identity
- Design Identity Program
- Present Visual Strategy
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- Build synergy around the new brand
- Develop launch strategy and plan
- Develop standards and guidelines
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