News Details
Skye Bank recently teamed up with Platform to produce a new high-profile television advertising campaign which was premiered to great applause to a select gathering of news media . The commercial is a departure from the very successful Skye Bank YES Commercial but continues to exemplify the image and brand of Skye Bank.
In particular, this new 60 second commercial illustrates the Bank’s commitment to do whatever it takes to enable their clients succeed. At Skye Bank there is NO LIMIT to what they can do for the client. The new television commercial focuses on the commitment of the bank to go the extra mile for the client and invites customers to experience the power of Skye bank.
The commercial’s plot involves the intractable traffic on the ever busy roads. The client has a meeting in 15 minutes with his bankers at Skye Bank, but is stuck in the perennial s traffic, what happens next explains how with imagination and the will to succeed you can make a way where there is none. With the help of his Bank he builds a bridge that takes him to his destination in time to close this make or break deal.
The commercial concludes with a reminder about the Skye bank promise in their pay off line...Skye bank, expanding your world.
The aim of this inspiring campaign is to promote the importance of limitless vision and encourage customers to partner with a bank that can help customer realise their vision. It develops on the promise that Skye Bank wants to communicate to its customers, and executes a strategy that delivers on that promise.
The TV commercial debuts from this week on selected networks.
“It was very important for us when developing our new TV commercial to create a highly imaginative Ad” stated the corporate affairs manager of Skye Bank “we are extremely excited about this TV Ad because the campaign ties in with the Skye Bank brand. We wanted to do something different from your standard bank advertising,” he said.
“The Ad is meant to demonstrate how Skye Bank can help businesses realize their full potential underlining Skye Bank’s commitment to expanding our clients’ world”
Speaking on the agency responsible for the TVC, the manager said “We enjoyed working with Platform because of their originality and unique approach to handling creative briefs”.
According to the CEO of Platform, Mr. Oliver Okafor, who praised the Bank for the giant strides it has recorded since the consolidation in the Banking industry, he said “for banks today, the strength and marketing power of their brand is one of the critical areas for differentiation and success. How well banks reinforce and communicate their brands will have a direct impact on their ability to attract and retain customers. For banks to succeed they must develop a brand strategy that turns that potential into revenue generation”.
Platform is a brand agency that aims at delivering considerable results to its clients by providing first class visual communications. The company has created world class branding platforms for many leading clients.
Platform it was who handled all aspects of the Advertising and Brand Awareness Campaigns for the TV Reality show, Celebrity Takes 2, Nigeria’s first ever Reality TV show designed to promote dance and its many benefits within Nigerian celebrities and by extension, their fans and following within the Nigerian society. Platform was also appointed by The National Film and Video Censors Boards as the Brand Agency to handle their International Business Forums.
To view commercial, Click here
